Business Resource Center

The resource center provides you with access to tools and information to help you best manage your business. Take advantage of our in-depth content, weekly business columns/blogs, tools, industry solutions, and much more to grow your business.

Introduction to Blogging

Introduction to Blogging

Writing an effective blog is one part art, one part science. Refer to these articles to learn how a blog can help promote your business and build an online following. Study up on best practices and how to manage content as well.

  • What is a Blog? - A blog is a website with a specific format consisting of posts or articles that appear in reverse chronological order so the most recent posts appear first. Refer to this section for a snapshot of blog structure and organization, as well as a list of free and fee-based blogging platforms.
  • Blogging for Business - Companies are blogging to promote their businesses and attract customers. This article summarizes the reasons you should blog, along with specific attributes of the best blogs.
  • Blogging Best Practices - Blogging for your company demands solid strategy and clear communication. Here are six ways to make your corporate blog a powerful marketing and communications tool.
  • Building a Community on Blogs - Refer to this article for guidelines on the legalities of running a blog community, strategies for establishing and running a blog, as well as building viewership.
  • Managing Blog Content - The key to a successful blog is consistency. A blog editorial calendar will help you achieve this by connecting topics to specific dates, promotions and other important events.
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